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Designing for a new era in beauty
Join Sophie Maxwell, Partner Futures & Insight at Pearlfisher London, to hear about what designing for a new era in beauty will look like, as it becomes more aligned with our new ways of living.

"We are living in a time of radical change, with a shift towards authenticity, essentialism and protection suggesting a new emphasis for the beauty industry. Beauty ideals are fast evolving with an increasing focus on optimising and sustaining our bodies, nurturing our emotional and physical wellbeing and ultimately achieving greater longevity. Now, more than ever, our idea of beauty is aligned with the way we see the world and the way we want to live – in greater sync and harmony with ourselves and with our environments."
– Sophie Maxwell


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